That is exactly my point—or rather, my concern.
What is the advantage of opting for a product or provider via a higher one-off payment?
Choosing a monthly or annual subscription gives me maximum flexibility. If Calimoto or Kurviger releases a great feature next year, I can simply switch providers.
However, if I commit to a product and place my trust in it for the future, I expect lifetime access that evolves with the service. As I mentioned, I’ve made various purchases of this kind in both my personal and professional life; in doing so, I am placing my trust in these companies.
If paid updates or new, higher tiers—Gold+, Gold++, Platinum, etc.—are introduced later, it doesn't really feel like the customer is being valued. I really have to emphasize—and I mean this constructively, not aggressively or negatively—that this sort of thing scares off new customers.
The various tiers and the confusing use of "Next" across different products make the whole thing incredibly muddled. Drawing on my professional experience in copywriting, sales promotion, SEO, and corporate digitalization, I can only surmise that you are already losing many potential customers at this stage. It lacks clarity and simplicity.
Furthermore, I don't think it’s productive to confuse and unsettle—and ultimately lose—new customers who were still interested (only to add to that confusion with a website relaunch), while simultaneously unsettling or alienating existing customers (as seen in the comments here) and addressing them in a rather harsh tone.
As I said, this isn't meant to provoke; it’s just an outside perspective from a new customer who hasn't been scared off yet but is definitely having doubts. To be honest, I’ve started looking at alternatives again since my first post here.
Sad to say.
911511.2k
01544
0715
0615
0623
01045
