Discussion about the name

[Rob Verhoeff]

@Con-Hennekens "Branding" is such a difficult part of the whole proces. Ziggo does the same with their mediabox. They call it "Mediabox Next". I agree with you. What's comming "next"

[Bart De Medts]

@Michel-van-Hagen-MRA-Founder personally, I would just call it Navigation.... without the "next".

[Stefan Hummelink]

@Michel-van-Hagen-MRA-Founder In my opinion the "Next" appendix in the name should be removed. In 3 months time, nobody remembers the " old" MRA Navigation app and with it it's relation to a SEPARATE app.

I would simply offer the following product types and put out a e-mail to every registered user how the new system is connected together.

MyRoute-App Routeplanner
MyRoute-App Mobile (excl./incl. add-in Navigation module)

Along with the e-mail, the table view that is now hidden underneath the 'show all features' should be redesigned to be an eye-catching first view when one enters the webshop. Perhaps even an interactive flowchart that one can follow to identify the subscription one needs based on the features one wants to be able to use.

It all starts with identifying the differences between routeplanner subscription and navigation subscription.

[Ad Bouman]

@Bart-DM I agree. I worked for a company who had the names of their products prefixed with NEWGEN (New Generation). The marketing department decided that had to be dropped after 5 years also.

[Con Hennekens]

@Bart-DM, I agree, because that's what it is. The subscription should be called Navigation. The App already has a name. MyRoute-App...

[Nick Carthew]

First of all I think that the name MyRoute-app should only be used for the company as a whole. I also think that all products should start with the prefix MRA.
MRA RoutePlanner
MRA Mobile
MRA Navigation

[Bart De Medts]

@Nick-Carthew Exact!

[Jack van Tilburg]

@Nick-Carthew +1

[Michel van Hagen MRA-Founder]

We do not think MRA Mobile covers the load if you are looking for a route app in the App Store and Google Play.

That is why we chose MyRoute-app, a brand name with protection. If you find us via the protected brand name 'MyRoute-app', you can choose from the products MRA Routeplanner and MRA Navigation Next or continue to use MyRoute-app for free.

With the Next addition, we distance ourselves from the old, not so well-reviewed app. After all, we have embarked on a new path. There will therefore be no Next after the Next.

But interesting discussion, keep it alive!

[Richard 18]

@Nick-Carthew said in Discussion about the name:

First of all I think that the name MyRoute-app should only be used for the company as a whole. I also think that all products should start with the prefix MRA.
MRA RoutePlanner
MRA Mobile
MRA Navigation

I agree. That is what I was sort of leaning towards with my comment about Unilever.

Use MyRoute only for corporate or holding company stuff. Likewise, MyRoute app.

For everything else, the three (hopefully) simple names should do.

[Bart De Medts]

@Michel-van-Hagen-MRA-Founder I understand you, but the old app will be forgotten very quickly. That you choose the name MyRoute app instead of MRA makes sense to me.

[Drabslab]

@Nick-Carthew said in Discussion about the name:

MRA RoutePlanner
MRA Mobile
MRA Navigation

I largely agree, I see no reason to continue with MRA Mobile. Navigation is mobile as well, no?

The "next" addition was a good title for the development project but can be forgotten now?

And, I do hope that the "next" phase of the routeplanner will remain a web and large screen based solution and not an attempt to squeeze route making into a tiny phone screen.

[Stefan Hummelink]

@Michel-van-Hagen-MRA-Founder said in Discussion about the name:

With the Next addition, we distance ourselves from the old, not so well-reviewed app. After all, we have embarked on a new path. There will therefore be no Next after the Next.

Put yourself in the position of a potential new user 2 years from now. How does the Next addition in the name of MyRoute-App Navigation provide him with clear information? Next by itself implies a relation to something Previous. He/she most likely will never know about the old app since it is discontinued already by more than 1.75 years.

In fact, I would even go as far saying that Next only makes sure he or she is coming here on the forum to ask about the meaning of this Next thing only to know that it was due to an old app that got less positive reviews.

To me it would make sense to simply proceed with MyRoute-App Navigation as the title, since the apps are "merged" and no one can backtrack to the old app, except for the current user base, which should simply be informed about these critical changes.

But hey, that's just my two cents.

[flamingm0e]

@Michel-van-Hagen-MRA-Founder said in Discussion about the name:

That is why we chose MyRoute-app, a brand name with protection. If you find us via the protected brand name 'MyRoute-app', you can choose from the products MRA Routeplanner and MRA Navigation Next or continue to use MyRoute-app for free.

And sadly when I have told people about MyRoute-app, their google search yields a different product, because they searched for MyRoute (not understanding that APP is part of the company name). MyRoute is similar enough to people that don't know (because it's a website for creating routes for fleet vehicles, etc).

[Con Hennekens]

@StefanHummelink, totally right!

[Lynchy67]

@Michel-van-Hagen-MRA-Founder

My 2 cents.
Plan and Ride