@stefanhummelink That's partially true. The last app update proved that a huge portion of people only know 'us' from the mobile app.
In fact, I now finally understand why people insist on calling it "The MyRoute-app". Might as well be that a large group of people is accessing this very forum through the mobile app and not on their PC or laptop.
If a new member is onboarded as you say, through the website and then to the apps, then that's indeed the 'happy flow'.