The blog starts by outlining what the Navigation app is intended to be and who it is for. But it is not reliably fit for either the purpose stated or, as a result, for subscribers matching your intended user profile. Existing customers have been waiting endlessly for improvements in basic functionality, let alone in its user interface, to make it a genuinely viable option and an alternative to expensive dedicated sat nav devices. The closest we have got to it is hot air promising ‘jam tomorrow’.
Yet that same blog ends by proposing a new app which would be, let’s say, a ‘nanny app’ for those who fall outside of the existing Navigation app’s target audience - those who want everything done for them short of heading off down the road! While I wouldn’t dispute that there might be demand for such a thing, that you are promoting this right now is nothing short of an insult to existing subscribers. It clearly indicates very little intent or effort on the part of MRA to honour their marketing claims of the app being a genuine alternative to those expensive devices, or to service all the support tickets raised and provide a satisfactory customer outcome. This in itself should make anyone wary of the mooted ‘Next’ variant. Why might the outcome for that be any different?
‘Next’ must be to…
MAKE - THE - EXISTING - APP - WORK - EFFECTIVELY - AND - RELIABLY - AS - A - MATTER - OF - URGENCY
…THAT is what you need to do. Not go off on some half baked tangent to create a new fiasco, disappointing a whole new user group!